You may be wondering how you could set and attain realistic SEO objectives and goals. With the advent of the New Year, many online organizations and businesses would be determining fresh new goals for their SEO campaigns. Many of them would be following SMART goals methodology while others would be following their own way of setting SEO goals.
Setting SMART Goals:
“SMART goals set out a series of criteria that can be used for setting marketing objectives. This is altogether enveloped with the shrewd memory aide abbreviation — Specific, Measurable, Achievable, Realistic, and Timelined — which make SMART objectives so natural to recall.”
You could consider setting and attaining realistic yet aggressive goals with the help of the SMART SEO goals methodology.
- S stands for Specific objectives that are critical to the success of a marketing campaign. You must set crystal clear goals that could be understood by everyone right from your marketing department to the boardroom.
- M stands for Measurable goals. You must know how to accurately measure SEO goals and ways to illustrate that enhancement in SEO metrics are perfectly correlated to improved business outcomes.
- A stands for Achievable goals. You could set aggressive SEO goals for 2019 but they should be attainable.
- R stands for Realistic SEO goals. Setting realistic search engine optimization goals necessitates a sound knowledge and thorough understanding of search results for all the search terms targeted by you.
- T stands for Time-lined. Time is incredibly important while setting your SEO goals. You must set your goals as per what all could be attained in a given time frame.
Tactical & Strategic SEO Goals:
SEO Goal: Stay on Top of Cutting-Edge Technology
One of the chief SEO goals for 2019 would be to devote your time completely in the research and study of the latest technologies that would be shaping the future of online business. You must develop sound knowledge in areas such as Virtual Reality, Artificial Intelligence, and Augmented Reality. Remember 2019 is going to be a crucial year for SEO. Thanks to the growing popularity of voice search and virtual assistants, sustained knowledge is absolutely mandatory for achieving SEO success this year.
SEO Goal: Stay Updated with SEO Trends & All Algorithm Modifications
You must stay abreast with the latest SEO trends and Google algorithms as that would be providing you with brilliant opportunities for great content, new ideas, and also, much better results. With the SEO scenario undergoing constant changes, it is mandatory to identify all the latest and upcoming SEO trends and to clearly understand the implications and impact of these latest developments on your precise industry.
SEO Goal: Make Your Clients Happy
As an online business owner, your chief goal is to impress your customers and make them happy with high-quality product or service. It is a wise idea to correlate your own specific professional goals with those of the present business or the project. In such a situation, you would be getting more assistance from your management and colleagues.
SEO Goal: Narrate a Better Story
This SEO goal is applicable in multiple situations. Your aim must be to say a much better story regarding the enhanced way SEO is assisting a client. Metrics are definitely important. However, just reporting stats is simply not adequate. You need to become more proficient at demonstrating how SEO helped in boosting your business by effectively reaching the KPIs and fulfilling their business goals or objectives. You must convey a deeper message and opt for learning more.
SEO Goal: Remain Ahead of New Technology and Its Impact on SEO
One of my significant objectives for 2019 is to submerge myself in the investigation of new innovations that will shape our future (counting our computerized advertising future). For Example, I intend to consider and learn as much as I can about AI, computer-generated reality, and expanded reality. “A few things investigating is checking whether AI for title labels, meta depictions, and bits of knowledge for detailing is a bearing we ought to advance toward.”
SEO Goal: Concentrate on Personal Branding
“While advanced advertisers are working for their organization, and chipping away at their professions, it’s imperative to not disregard your very own image. I’ve seen the advanced advertising industry change significantly in the course of recent years, and having a solid individual brand will enable you to dependably end up as the winner when the business changes. To construct your own image, ensure that your own online life accounts are dynamic and as well as can be expected be. Work on composing, talking, and systems administration. Make your very own site without anyone else area name.”
Conclusion
It is the right time to determine your SEO goals for 2019 and improve your role as an online business owner and an SEO professional.